Democrats don't, and it's why Dems keep getting bashed around even though they have the better policy positions.
George Friedman, writing in Stratfor.com, had this to say about the Israeli's intercepting the Turkish ship trying to dock in Gaza:
Where knowledge is limited, and the desire to learn the complex reality doesn’t exist, public opinion can be shaped by whoever generates the most powerful symbols.This describes most of American politics. Republicans have figured this out, and they are masters at using this to their advantage. "Government takeover." "Death panels." The list is endless.
I wish Democrats would get wise to it.