We've all heard much about shrinking revenues at newspapers, and all the hand wringing over what to do. The blame usually goes on shrinking ad revenue, of course, since that and sales and subscriptions account for pretty much their entire revenue stream.
Judging by the Statesman, it seems to feature as many ads as ever, and I still get pounds of ads in the Sunday edition, so I was wondering about shrinking ad revenue.
Well, I got a big hint today. My daughter is looking for a summer job as a waitress or for a caterer, so I checked out the Statesman's classified ads. I haven't looked for a job for a few years, but remember that Sunday was a huge day for job ads. Health care alone usually took up a full page or more. Anyway, today I was shocked at how few job ads were in the paper. A couple of pages. Lots of categories with no job listings. Zero listings for waitresses, short order cooks, etc.
Classifieds were always pretty expensive, and I guess the lack of them is hitting hard.